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The domain andrewcalloway.com states the following, "This website is dedicated to your family; the descendants of Andrew Calloway, Jr." We analyzed that the website also said " It serves as a online connecting point for our large family which originating from the East Texas communities of Gary, Carthage and Panola County." It also stated " This family website will be updated with the latest Calloway Family news, information, pictures and video. May future generations remember us as proud ancestors, just as today; we recognize and celebrate our ancestral heroes and she-roes." The header had calloway family as the highest ranking search term. This keyword was followed by east texas, calaway, and callaway which isn't as urgent as calloway family. The other words they used was carthage texas. gary texas is also included but might not be viewed by search engines.